There are nearly unlimited points of view about how to most effectively use Facebook for marketing. They focus on trends, but this is superficial and a mistake. Here are the things you need to know to build an effective Facebook marketing campaign.

Talk with fans regularly to see what they want. Check out anything posted to your wall. The public can offer many great ideas. Your fans are the reason you are successful.

You can quickly expand your viewers on Facebook by holding a competition. Offers can include discounts and prizes for users “liking” your page. Just be sure you actually follow through or your business will not be trusted.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Respond to concerns, especially when it is a direct question or product concern.

Make sure any content you publish is linked through your Facebook. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Your Twitter page and other pages can be linked straight to your Facebook account.

Custom Tabs

Create custom tabs on your business Facebook page. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, if you have contests, you can create a contest tab with information about them.

Build a solid fan base on Facebook to succeed with your marketing. Wait until you have a decent number of fans before you invest a lot of money in marketing. The interest in your products will automatically start to skyrocket once that threshold is reached.

In the end, many people follow the “trends” about Facebook marketing because they are lazy. This article goes beyond trends into tried-and-true strategies. If you use these tips, you can see your campaign soar and your profits increase.