Facebook Marketing Tips That You’ll Want To “Like”

By Karen White in Business Startup

There is no denying the tremendous popularity of Facebook. Millions of people use Facebook every day. Thus, as a business owner you need to know how to use Facebook so you don’t miss out on unlimited opportunities for sales. Keep reading if you wish to learn more.

Be sure there is not too much spam on your Facebook page. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Any page administrator can input keywords in this particular tool which are then automatically filtered out.

TIP! While you want your personality to show, you must keep things professional when making Facebook posts. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business.

Always take the time to answer any questions and address any comments made to you through Facebook. Make sure to give helpful answers, and thank them for their time. If you have a page on your site that holds the information they need, share the link with them.

Have you looked into using custom tabs on your Facebook page? You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. Deals, contests and promotions can be organized with their own tabs.

Never neglect your existing base. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. You have to respect your audience if you want to be successful with Facebook marketing. These customers can champion your brand if you engage them effectively.

TIP! Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

Companies like car dealers may not need a page on Facebook for their business. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Use targeted ads on Facebook instead.

Hiding content from non-fans is a great way to turn visitors into followers. Casual visitors will turn into followers in order to gain access to the fans-only content. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.

Do not disable the function permitting folks to leave comments at your site. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.

TIP! In order to make the most of your marketing efforts, build a fan base that is solid. Do not invest in promotions until you have a strong base with thousands of followers.

Keep the purpose of the Facebook page in mind as you begin your marketing efforts. Don’t create one just to say you have it. Do you want to talk to your customers through it? Or is it a way for them to reach out to you? If you use Facebook to grow your sales it will work better than if you just want to keep current customers.

Only use images that are professional on your page. They will really help raise the perception of your company. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.

Facebook Marketing

TIP! Interact with your existing audience. New customers and clients are wonderful, but it is important to keep the people who are loyal to you.

As mentioned earlier in this article, Facebook represents unlimited potential for contacting customers and making sales. This article sets the platform for your success with Facebook marketing. You should definitely start planning a Facebook marketing campaign as soon as possible.

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