Facebook Marketing Tips That You’ll Want To “Like”

By Karen White in Business Startup

Given the explosion of social media and the marketing opportunities it provides, a lot of people are expressing interest in learning to market on Facebook. When you want to get involved, you need the right knowledge. Review the following tips to gain additional knowledge.

Organize some sort of giveaway to gain attention on your Facebook page. You can boost your costumers and fans by offering something that they’d love to get. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

TIP! Contests are a fantastic way to increase interest in your company. Provide fans with coupons or even a product when they share or Like your page.

Facebook is a great place to share information. It can be used for so much more than chit chat. Create your content with this in mind. Compose actual blog postings and make sure your posts are promoted via other channels as well. Traffic volume to Facebook pages tend to be quite high!

Consider creating a group instead of a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. This will also give you the ability to inform your subscribers of updates.

Facebook Offers lets you provide freebies or host contests easily. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. This will encourage people to come to your page.

TIP! Engage your customers by replying to their posts as much as possible. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users.

If someone “likes” your page, give them something exclusive. Likes can draw new attention to your page. Make it worthwhile to like your page. You can also enter them into a contest if they like your page. If you give them something they desire, they’ll easily click “like” for your page.

Be careful of sharing any update that’s totally alien to your brand’s typical messaging. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. Keep the business and personal pages separate so you can focus on your business better.

Real Resources

TIP! Try using Facebook ads in your marketing tactics. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out.

Put real resources towards your Facebook marketing. Facebook is quite a large site, and using its marketing strategies takes a focused effort. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. Use real resources and you’ll get a lot out of it.

Be sure people are able to share content with you and other people via your Facebook page. If your page has valuable content, your audience will want to share that with others. Interaction between equal users is really what Facebook is all about. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.

As the information here suggests, you shouldn’t be intimidated about stretching your wings to try Facebook marketing. The thing you must remember is that you won’t see results right away. Over time, you will see the efforts of your marketing techniques shine through.

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