How much do you know about online marketing? Does your experience include Facebook? Could your old marketing strategies use some updated knowledge? Whether you’re a rookie or an expert, the following advice will help your Facebook marketing campaign.

Contests are a fantastic way to increase interest in your company. Offer up discounts and prizes in return for having your customers like your Facebook page. Just be sure you actually follow through or your business will not be trusted.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You can do so by giving your page an attractive and eye-catching design. An appealing page is much more enticing than an ordinary page for Facebook users.

Utilize custom tabs. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For instance, your current giveaway can have its own tab that lets your followers know how things work.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

A fan base is something that you will want to expand as much as possible. You should have 5,000 fans or more before you really start investing in marketing. This will allow you to market to a larger audience so that your expenses do not go to waste.

Select your updates carefully. People don’t want to be flooded with sales jargon or spam. Updates must be engaging and helpful. Providing your audience with good updates can help with your success.

Companies that only have rare contact with customers may not need Facebook pages. Those customers are random, so they do not have any reason to read your daily posts. As an alternative, consider advertising on Facebook instead.

Never make the assumption that Facebook is the only game in town when it comes to social media marketing. There are many reasons that people prefer Facebook, but not everyone uses it. Try researching your target market to learn about the social networks they are using the most before starting your campaign.

People who are not sure about how to market their page are behind the curve, but after reading this they will catch up. This advice has to be used to be effective. Use this advice and begin reaping the benefits of your campaign immediately!

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