Are you looking to compete with your biggest competitors? Are they already using Facebook to market their products? Would you like to one up your competitors? You will need planning and strategy to do this and this article will help in that regard.

Try very hard to make your Facebook page more unique and memorable than others. Put up neat visuals or add some color. You can attract more followers with an attractive page.

Regulate your page for spam. There are built-in filters that can help you monitor your page. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.

Facebook Group

Depending on your needs, a Facebook group may work better for you than a page. A Facebook group allows users to have their own community. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Be careful with your Facebook updates. Subscribers will get bored if your updates contain no value. Updates need to be entertaining, helpful, or educational. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.

Offer an exclusive product to people who “like” your page. Your page can get a great deal of attention when your page is liked. Make it worthwhile to like your page. You could give it out to everyone or just have one winner. If you give them something they desire, they’ll easily click “like” for your page.

Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.

All your content needs to be “Share”-able. If your page includes relevant information, your followers will likely share it. Interaction and sharing are at the heart of what Facebook does. When working to provide valuable resources to the audience, they return the favor by informing their networks of the content and possibly earn you more prospective clients.

The knowledge that you have gathered will give you a leg up on the competition. Show them how it’s done. Use this advice to connect with the world.