The Facebook platform is pretty simple to understand and the social media site has a lot of fans. Use this marketing strategy to increase visibility and exposure. The following tips will help you get a jump on marketing with Facebook.

Hold Facebook contests. Offer prizes or special deals to those who like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Make sure that you stay active answering the questions on your Facebook page. Thank them for contacting you, and give them a great answer. Put a link up to your website should you have something on there that is relevant.

Build a solid fan base on Facebook to succeed with your marketing. You should always aim at gaining a large following. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Remember the audience you already have. There are people that just want likes and then they forget about existing fans. Respect and reward your audience as much as you can. This will help them engage themselves in your brand.

Choose updates wisely. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Your updates ought to be entertaining, helpful and educational. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.

If someone ‘likes’ your Facebook page, give them a deal. The more likes you have, the more attention your page will get. Giving a gift in return is good marketing. A contest is a good idea as is a coupon or discount. If the incentive is something that they value, they won’t hesitate to click on that “like” button.

Facebook Marketing

Facebook is an amazing tool as the audience there is hugely varied. Take advantage of all that Facebook marketing has to offer. Keep what you’ve read here in mind so you can get the most out of your Facebook marketing efforts.