You’ve probably been told that you have to start marketing on Facebook. If you don’t know what Facebook marketing is about, don’t worry. The article below has all the necessary information with regards to good Facebook marketing.

You can quickly expand your viewers on Facebook by holding a competition. Offers can include discounts and prizes for users “liking” your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

Use custom tabs to make your page stand out. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. If you have a current promotion, make a special tab for that.

Do not forget about your existing audience. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. You should ensure that your audience feels appreciated. This gets customers truly engaged in your company.

Try holding a giveaway. Reward those who sign up for your newsletter or like your page. Don’t give away anything expensive; just make it something that your fans will want.

Make sure that you focus on quality when updating your page. People will lose interest right away if you are not posting any valuable content. Updates ought to be fun, informative and useful. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.

For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Customers tend not to follow such pages unless they actually need the item. Try making your ads on Facebook.

If someone posts on your wall, answer them. If a person takes the time to try to reach you, you ought to speak to them. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

Provide sign-up forms on your page. Providing something useful just for registering is a good way to keep the conversation going with interested parties. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.

This article should have given you the best way to market using Facebook. Get involved in Facebook now, and put those tips into good use. The quicker you use Facebook for marketing, the quicker customers will be coming to your page. So, make sure to start as soon as possible.