Do you have a Facebook page for your brand? If not, then you are definitely missing out on some great exposure. If you do, you should make sure to do everything right to reach those customers and avoid any behaviors that will annoy them. Keep reading if you want advice on how to use Facebook marketing to your advantage.

Always post a link to any new content on your site to your Facebook wall. If your site has a blog, include a summary and then link the posts automatically via your Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You can accomplish this by including a lot of photos and making it very colorful. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Think of Facebook as a way to share content. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat it that way. Create informational posts and videos to post on your Facebook page. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Consider when it’s best to post on pages outside of your brand’s official pages. This can really help you to gain exposure. Having said that, it’s crucial that this attention is desirable. Create posts when there is something positive for you to say. Don’t resort to spam.

The goal of Facebook marketing is to increase your overall profits. To keep you on track, set short term sales goals. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. If you are disappointed in your sales, it might be time to make changes in your business strategy.

Now you understand how important of a tool Facebook is. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! There are many improvements and tweaks that you can make to your page. Use what you’ve learned here to guide you along the way.