Do you have a Facebook page for your brand? If not, you have no way of reaching out to millions of people who could turn into customers. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Keep reading for valuable ideas on implementing a successful Facebook marketing strategy.

An ideal way to encourage fans is to always reply to their wall postings. Monitor you wall regularly, and reply to any @ messages. Pay special attention to posts that express a complaint or a request for customer service.

Consider creating a Facebook group rather than just a page. A Facebook group allows users to have their own community. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Facebook Offers lets you provide freebies or host contests easily. Set up your offer and then turn change the status to “Promoted Post”. If it is a really good offer, you can even promote it to non-fans.

Always be sure that you’re answering things when people ask you questions or leave you comments. This will show that you are on point and active on your page. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.

Build a solid fan base on Facebook to succeed with your marketing. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. After that threshold has been reached, your conversion rate is going to start marching.

Be very carefully about the updates you post. Your followers will lose interest quickly if the content in your updates routinely has no value. Make sure your updates are helpful, educational or entertaining. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.

In return for a “Like”, provide an exclusive reward. Likes are very important to improve the visibility of your company. Make it worthwhile to like your page. You could give away a free sample or even a chance in a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Hopefully, if you have not already used Facebook for your business, you will now. You should now have all that you need to begin your Facebook marketing campaign. Even if you have been on Facebook a while, you can always get better. Apply the advice above, as they will make a real difference.

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