Almost everyone is on Facebook today. It is great for communicating with friends and customers. Facebook does offer marketing options you can pay for, however there are also free ways that you can market your business. Use the following information to mold your marketing strategy using Facebook.

You need to interact with your customers so that you are in touch with them. If you have people posting to your page, pay attention to them. Lots of successful entrepreneurs have gleaned great marketing ideas right from members of the public. Your current fans are the reason for your success so don’t ignore what they have to say.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offers can include discounts and prizes for users “liking” your page. Show proof that you have awarded the prize after the contest ends.

Reply to followers when they write something on your wall. Keep an eye on your all and any twitter messages that contain your company handle. Make sure to reply to all inquiries or complaints.

When using Facebook, think of it as a strong platform for sharing quality content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Realize this. Compose actual blog postings and make sure your posts are promoted via other channels as well. You will realize that Facebook will help drive high traffic!

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. You can promote it outside your fan base if you feel it is a great offer.

Never ignore comments and questions on your Facebook page. Thank them for contacting you, and try to give helpful answers to their questions. Share links to your site or FAQs page to help answer common questions.

Make sure you always answer posts and comments on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

People should be able to share your Facebook content. By including the “Share” function on your Facebook, your followers can tell others about your posts. This will help improve visibility for your company. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.

Now you know what it takes to market on Facebook. It is going to be easy to apply what you’ve just learned. Begin right away, since competitors many not be using Facebook yet. They may have also read this article, so get to work!