It’s likely that your siblings and cousins are on Facebook. Most people use Facebook to stay in touch with friends and family. But are your current and potential future customers on Facebook? If so, then Facebook marketing might be for you, so read on to find out what it takes to do such a campaign right.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Set up your offer and turn it into a Promoted Post on your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

The first step to success with Facebook marketing is having a solid base of fans. Not too much investment should be put into any promotions until you have thousands of fans. When you hit that number, conversion rates skyrocket.

Facebook Pages

Consider when it’s best to post on pages outside of your brand’s official pages. When posting on other’s Facebook pages, it can get you significant attention. Ensure you only attract the good kind of attention you want. Make postings on other Facebook pages only if you have worthy content. Spamming is something you should never do.

Hold a giveaway promotion to get more followers. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. You do not need invest much money, but you can increase your base of potential customers.

If you receive a “like” from someone, give them a special offer. A page with many likes will get more attention. You may want to offer a free giveaway to those who like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you give them something they desire, they’ll easily click “like” for your page.

You probably have some familiarity with Facebook already, just due to your own personal interactions with it. Pair this knowledge with the advice from this article to create a great campaign. You will get better results when you give more effort.

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