It’s likely that your siblings and cousins are on Facebook. You probably even have an older family member on Facebook as well, like a grandma or grandpa. After knowing that, you’re probably wondering if your potential customers are using Facebook. If they do, Facebook marketing campaigns may be ideal for your needs. Keep reading to learn how to succeed with them.

Consider holding online contests as a means of your Facebook marketing plan. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Would a group better suit your needs than a page would? Facebook groups will encourage potential customers to establish their own community. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

Have you looked into using custom tabs on your Facebook page? Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For instance, your current giveaway can have its own tab that lets your followers know how things work.

Try buying Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it. You can work within a certain budget, doing as little or as much as you desire. Additionally, you don’t have to make a commitment that’s long-term. You can end the campaign whenever you like.

Carefully choose your updates to create more interest. Your followers will lose interest quickly if the content in your updates routinely has no value. Every update should be entertaining, helpful, or should teach them something. Facebook Insights can show you what successful updates look like.

Offer an exclusive product to people who “like” your page. Likes are a good way to raise the profile of your page. It is appealing to users to get a free gift when they give a page a like. You can offer a discount on your products or even give a free item. If they want the item you’re giving away, they won’t mind subscribing to your page.

Obviously, you are seeking to obtain more sales by marketing on Facebook. Setting monthly goals will help you do this. Getting people to become a fan is a good thing, but ultimately, you want sales. If you aren’t seeing appropriate sales, adjust your marketing strategies.

You most likely have your own Facebook, so you will know what your customers will see, what they do and what they wish to know. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. The harder you work, the more rewards you’ll see.