Knowing what’s popular and what people respond well to is something a marketer or advertiser should know. Hundreds of millions of people use Facebook, which means you would be remiss in your duties as a marketer if you didn’t take advantage of it. You can easily create a simple but effective marketing campaign on Facebook simply by using the advice provided to you here.

Use a contest to build talk about your brand. Offer entries in return for liking your page. Make your winners viewable to maintain the legitimacy of your contest.

Any online content that you publish should link to your Facebook page. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Link your Twitter and Facebook pages to have your tweets posted on your page.

Facebook is a content sharing medium. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Use it in this way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.

Answer all questions and reply to all comments. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Share links to articles if they answer questions posed on your site.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Buy a Facebook ad. Make your ad targeted to a certain gender or age. Your budget can be your guide. A long-term commitment need not be made. You can stop your ad whenever you want.

One of the best marketing tactics is to hold a giveaway. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.

Increased product sales are the primary purpose of a Facebook marketing campaign. Setting monthly goals will help you do this. This will help you to increase the amount of money that you bring in. You should think about changing your strategy if you do not see an increase in your business.

Facebook Marketing

Approach Facebook marketing with a positive mindset. Because the audience base is so diverse, you will never know what kind of benefits Facebook marketing can give you. Keep the advice in this piece handy to get the most results possible.