Following trends and being up-to-date is crucial for anyone who needs to market a product or service. Facebook is incredibly popular, and anyone who wants to advertise to many people quickly and easily needs to get on Facebook and do exactly that! Read through the following article and you should be able to build a marketing plan that works well.

Look at Facebook as a great way to post content. Facebook does not only relate to everyday chit chat, but it is also an important content format. Think of it in this manner. Create informational posts and videos to post on your Facebook page. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

You could create a group rather than a page. A group creates a community of users all interested in a common topic. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

Facebook Offers lets you provide freebies or host contests easily. You only need to post the offer and then change it to Promoted Post on your wall. If the offer is very good you can also promote it to those who are not fans.

Be judicious about your updates. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Make sure your updates are fun or helpful. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

In exchange for a “like”, give your visitor a reward. Likes can draw new attention to your page. Giving a gift in return is good marketing. It could be a sweepstakes of some kind or a free sample. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Ask people in your fan base to comment on your recent product decisions. Those that offer suggestions will feel important and a part of your team. There is no greater way to do this than letting your community get involved with the decision making process. For example, if you run a blog you could ask them what kind of posts you should make.

Don’t just assume Facebook wouldn’t be a good fit for your brand; delve into the possibilities of a Facebook marketing campaign before ruling it out. Because it has such a wide and varied audience, there is no limit to how this marketing strategy can benefit your business. Use the advice in the article above for great results.