Offering contests is an effective way to increase your fan base. Prizes will open the eyes of potential customers out there. Just be sure you actually follow through or your business will not be trusted.

Generate a buzz by offering a freebie through Facebook. Try getting your customers to ‘like’ your site by giving them something for free. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

Consider using Facebook advertisements. Normal posts to your Facebook page will only promote your products to your current followers. To really maximize your marketing efforts, you should purchase Facebook ads. They generally do not cost a lot, and they can help you a lot.

Blog Posts

When using Facebook, think of it as a strong platform for sharing quality content. It is not just a place for chatting, but a great place to share content too. Think of it as such. Write real blog posts and promote your blog posts from other channels into your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!

Improve the efficiency of your Facebook marketing interface through the use of custom tabs. Tabs will give you the opportunity to organize information on your page. For instance, you can have a contest tab if you’re running a contest.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This will lower your marketing costs and increase the company profits in the long run.

Of course, you want your Facebook marketing efforts to pay off. This is why it’s a good idea to set a goal for how much you’d like to sell by the time the month’s over. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. Change your strategy if you aren’t getting the business you are looking for.