Do you have a Facebook page for your business? You might be missing out on a lot of customers if you do not use Facebook. If it is, you need to make sure you’re doing all the right things to reach those clients and avoiding behaviors that annoy them. The article below can provide some great information to get your marketing strategy up and running.

Always reply to comments posted on your wall to give followers a sense of connection with you. You need to monitor your wall, and any direct messages you receive. Respond to concerns, especially when it is a direct question or product concern.

Any content published online should be linked to your Facebook page. Link post summaries of blog entries from your site onto Facebook. Your Tweets are posted to your Facebook by simply linking the two.

Facebook Group

Another option, besides a Facebook page, is to create a Facebook group. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can use both of these options to keep your customers informed about and involved in your business.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

Make sure to give someone incentive if they “like” your page. You can glean a lot of attention through Facebook likes. Try offering something exclusive and free to people for “liking” your page. It is something that you can give to everyone or offer a sweepstakes. If you offer something they desire, they will not think twice before clicking that button quickly.

Make sure you answer posts and comments on your wall. This will show that you care about what they have to say. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.

A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. You will get more fans this way because they will want to see the hidden information. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.

Pay attention to the “personality” of your brand and build this with your marketing materials. If your posts are boring, they will assume your brand is, too. Be professional, but show some personality as well.

If you have not yet set up shop on Facebook, hopefully now you will. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. There is always room for improvement, regardless of how long you have been using Facebook. What you’ve just learned will help.

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