Make Your Business Stand Out From The Rest Using Facebook Marketing

By Karen White in Business Startup

Does your business have a Facebook presence? If not, you are neglecting lots of potential customers. If you do have it, make sure you are doing it the right way. Keep reading if you want advice on how to use Facebook marketing to your advantage.

Reply to followers when they write something on your wall. This means checking you wall for questions or comments regularly. Reply right away, particularly if the posting included a complaint or customer service request.

TIP! Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Prizes will open the eyes of potential customers out there.

You should give a product or service away to get people interested. Offer free products or discounts to subscribers when they join. Make your winners viewable to maintain the legitimacy of your contest.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Also, use your Twitter page to link up to Facebook.

Avoid allowing spam to take over your Facebook page. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. If you have different page administrators, they can help you with this.

TIP! Depending on your needs, a Facebook group may work better for you than a page. Facebook groups will encourage potential customers to establish their own community.

Facebook is a great place to share information. It’s for more than sharing photos and playing games. Realize this. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. Facebook can drive a ton of traffic to your sites.

The most important first step to Facebook marketing is to build a solid fan base. Wait until you have a decent number of fans before you invest a lot of money in marketing. Large numbers of fans will cause the rate of conversation to skyrocket.

Buy a Facebook ad. You are able to customize your ad so that only one gender or a certain age group can see it. You will also be able to set up a budget so you can advertise only as much as you’d like to. And best of all, you are not committed long term. You can stop your ad whenever you want.

TIP! Hold a giveaway promotion to get more followers. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails.

If your business is yet to be on Facebook, with any luck, you know have the inspiration to proceed. You should now have all that you need to begin your Facebook marketing campaign. No matter what length of time you’ve used Facebook for, it’s always good to make improvements. Use these tips to get started.

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