Make Your Business Stand Out From The Rest Using Facebook Marketing

By Karen White in Business Startup

A strong Facebook presence is a great tool for connecting with customers and promoting your brand. How do you achieve this? By learning all you can. Read this article to get the information you need about Facebook marketing.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. Adding great photos and unique color combinations really helps. People on Facebook often like these types of pages instead of plain pages.

TIP! When using Facebook to market your business, always remember to post in a professional manner. Social media often has a relaxed or casual tone, but you still need to present a professional attitude.

Never let spam overrun your page. You can use filters to help edit the page and monitor content when you are away. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.

Consider establishing a Facebook group instead of or in addition to your page. This will help generate an online community for better interaction. This will also give you the ability to inform your subscribers of updates.

Facebook Offers allows you to promote contests or free giveaways to your customers. Set up your offer and then turn change the status to “Promoted Post”. You may find yourself with new followers if its a great offer.

TIP! It is important that all online content is linked back to your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook.

Use custom tabs to make your Facebook page more efficient. The tabs will let you present your information in an organized manner. For instance, when you have a contest going on, make a tab for just content info.

Use care in selecting your updates. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Make sure your updates are fun or helpful. Facebook Insights can show you what successful updates look like.

Immediately answer any questions and comments that your followers post on your Facebook wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. You should consider a Facebook post like an email or a telephone call.

TIP! The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This will lower your costs and increase profits in the long run.

If you do it right, Facebook can help build your business and develop a closer relationship with your customers. You can change the way you are doing things if you want more results. Do more research on Facebook marketing before starting to work on your campaign.

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