Are you advertising on Facebook? If not, you are neglecting lots of potential customers. If you are, do you know the best practices for marketing there? Keep reading to learn how to build a strong Facebook marketing plan.

You can easily engage followers on your profile by replying to their comments and concerns. This means you’ve got to monitor your wall regularly. It is important to reply to everyone, even more so if it is a complaint or a question.

Creating a contest for your Facebook page is something that you can have some success with. You can boost your costumers and fans by offering something that they’d love to get. Make your winners viewable to maintain the legitimacy of your contest.

Use the custom tabs to maximize your Facebook marketing efficiency. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, your current giveaway can have its own tab that lets your followers know how things work.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

You need a good fan base when you are using Facebook as a marketing strategy. Wait until you have a decent number of fans before you invest a lot of money in marketing. Large numbers of fans will cause the rate of conversation to skyrocket.

Try buying Facebook ads. Ad customization options for age, gender and more can help you. You will also be able to set up a budget so you can advertise only as much as you’d like to. A long-term commitment need not be made. You can quit posting your ad at any time.

Hold a giveaway promotion to get more followers. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. This technique will increase your visibility without the necessity of spending much money.

Carefully chose your updates. If your updates don’t contain any valuable information, your subscribers will lose interest. Every update should be entertaining, helpful, or should teach them something. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

If your business does not yet have a Facebook page, you should have the desire to come up with one, now that you have read this article. You have the tips, so put them to use. There are many improvements and tweaks that you can make to your page. Apply the advice that you have learned here.