Millions of people use Facebook every day. You may even be one of them. Harnessing the power of Facebook can help you reach a huge pool of potential customers for your business. This article provides some tips about how to market your business using Facebook.

Remember the customers you already have. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Respect and reward your audience as much as you can. This gets customers truly engaged in your company.

Facebook Pages

Be aware of when it is appropriate to post on other Facebook pages. You can garner a ton of attention when you post on other people’s Facebook pages. Make sure it is the good kind. Only post on other pages whenever can positively contribute in some way. Make sure that you avoid spamming other pages.

If someone ‘likes’ your Facebook page, give them a deal. Your page can get a great deal of attention when your page is liked. Make it worthwhile to like your page. You can also enter them into a contest if they like your page. They will click very fast if there is something free in return.

A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Random customers have no incentive to keep up with your posts. Instead, put your money into Facebook ads.

If someone posts on your wall, answer them. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. It’s like a phone call: you would never leave it at a message left on your machine, would you?

Make sure any posts you list have value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Don’t do a hard sell though.

Make a group dedicated to your business. Your group can be a place where you and your customers interact with each other. You can alert people to discounts and share useful information as well. This is a perfect chance for you to connect with your customers.

Make your Facebook content “shareable” for others. If your page has valuable information, some of your audience may tell others they know about it. People on Facebook want to share with each other and interact with companies. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.

WIth all of these tips, you’re more than ready to begin Facebook marketing. By following the advice from this article, you are sure to have a successful marketing campaign. Start now and watch your business grow.

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