Do you have a Facebook business page? If not, you are missing out on possibly several million clients. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Keep reading if you want advice on how to use Facebook marketing to your advantage.

Hold Facebook contests. Free samples and discounts are another way to attract followers and get them to try your products. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

Make sure that all content you publish online is at least linked to from your Facebook. If you publish a blog, configure Facebook to automatically include a link and summary of your post. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Use custom tabs to make your page stand out. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, if you have a contest going, a tab for that can be included.

A Facebook advertisement can be a good investment. You ad can be customized to be shown only to certain ages or genders. You may also use a given budget and do a lot or a little as you can manage. A long-term commitment need not be made. The advertisement can he halted at any time.

Be careful about posting about your own business away from your personal pages. Posting on another page gets attention. Be sure it is positive attention, though. Make postings on other Facebook pages only if you have worthy content. You don’t ever want to be guilty of spamming.

Now you should be ready to get your business onto Facebook. You’ve got the knowledge you need to start, so there really are no excuses for not doing so. Even if you’re already using Facebook, you can improve things. Just keep using the advice you’ve read here.