A new Facebook marketing campaign is one of the best ways to help promote your business. If your business takes off on social media, you will get a huge surge of customers. Keep reading to learn some very helpful tips.

Keep spam off of your Facebook page. You can monitor your page by using filters, even if you are not online. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.

Facebook is a content sharing medium. Facebook is for more than just idle conversation; it is a primary channel for content. Treat it as a marketing medium. Write blog posts and then promote them using your Facebook page. You will realize that Facebook will help drive high traffic!

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This will lower your marketing costs and increase the company profits in the long run.

Look into a Facebook advertisement to sell your product. Ad customization options for age, gender and more can help you. You are also able to keep the ad within a particular budget, spending however much you want. You don’t have to make any commitments long-term, either. The ad can be stopped at any time.

In return for a “Like”, provide an exclusive reward. These “likes” can bring new attention to the Facebook page. Think about something exclusive and free when someone likes your page. It could be a sweepstakes or something that every person gets. If the incentive is something that they value, they won’t hesitate to click on that “like” button.

Take the time to reply to comments or posts on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.

Try to add value and relevancy to each of your Facebook posts. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.

Your job as a marketer is to steer your business in the right direction. Facebook is a great avenue to put this process in motion. Use the expert advice from this article to give yourself an even greater advantage.