Do you have a large number of family and friends who are already using Facebook? Grammy and Mama might be on Facebook, too! You need to determine if your customer base uses Facebook. If they do, this might be an excellent approach for you to use. Keep reading for some helpful details on launching a campaign.
Increase customer engagement by commenting on the things they post on your Facebook wall. Monitor your wall daily and make sure to respond to people within 12 hours. Reply to them, especially if it is someone who needs customer service or has a complaint.
Consider using Facebook advertisements. Regular postings only go so far when it comes to promotions of goods and/or services. Purchased ads can make a huge difference. These ads are not expensive and can quickly increase your followers and your sales.
When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. You may do this through your choice of page color and the addition of graphics. Most users on Facebook are visual.
Facebook Offers is a great tool for running contests or giving away free products through your website. Just create the offer and then make it a Promoted Post. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Make sure to respond to all comments and inquiries sent to your Facebook page. This will show that you are on point and active on your page. Share links to articles if they answer questions posed on your site.
Do not leave out people that are already fans. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. Respecting your audience will lead to a successful marketing campaign. This gets customers truly engaged in your company.
Offer an exclusive deal to those that “like” your page. People pay attention to a page with a high number of likes. Think about offering something people are going to be interested in. It could be something everyone gets or even a sweepstakes. If they want the item you’re giving away, they won’t mind subscribing to your page.
Do not create a Facebook page if you lack business from regulars at your company. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Instead, put your money into Facebook ads.
Social Media Marketing
There are more social media marketing choices other than Facebook. Although many people use Facebook, make sure that your target audience uses the site as well. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.
You’re probably a Facebook user yourself, so you understand it from your customer’s prospective. Use these tips to do a campaign that will blow the socks off your customers. The more you put into it, the more you will get out of it.
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