The Best Tips For Using Facebook For Marketing

By Karen White in Business Startup

Facebook is a great new opportunity for you to promote your products to millions of people. Your social media account can give your business the edge. This article will give you excellent Facebook marketing advice.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

TIP! Give Facebook advertisements a try. Typical postings are great, but there’s a limit to how far they can reach.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Facebook Pages

Don’t forget to discuss your business on other Facebook pages. You can garner a ton of attention when you post on other people’s Facebook pages. Be sure it is positive attention, though. Only post on other pages whenever can positively contribute in some way. Avoid spamming at all times.

TIP! Do not leave out people that are already fans. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside.

When a person “likes” your page, reward them with a unique gift or special offer. You can garner lots of attention via “likes.” Think about a good reward to offer when someone likes your page. You can also enter them into a contest if they like your page. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Avoid sending updates that aren’t related to you or your business. Only talk about stuff that will interest your target audience. Stick to your personal profile for these sorts of discussions.

When you need to make changes in your business, you have a great deal of pressure for those changes to happen. Begin by making Facebook work for you by learning how to market with it and good things are sure to follow. Take advantage of the useful tips included in this article and gain a great advantage.

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