People probably spend way more hours than they should on Facebook. If you view Facebook as a marketing asset, though, you can convert it into a valuable tool for growing your business. Millions of individuals use Facebook, and it is a great tool to reach them all. This article is going to help you get what you need out of Facebook.

Create custom tabs on your business Facebook page. These allow for increased organization, making your page very user friendly. For instance, if you have a contest going, a tab for that can be included.

No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. Large numbers of fans will cause the rate of conversation to skyrocket.

You should think about the opportunities on Facebook with direct advertising. Your ad can be customized so that people in a specific age group or gender can see it. You can use your own budget, doing as little or as much as you want to do. This is a valuable tool as you do not have to commit funds long-term to the advertisement. You can end the campaign whenever you like.

Be selective when it comes to posting updates. If your updates have no value, your subscribers will lose interest fast. Keep your updates helpful, educational, or entertaining. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.

Turn your Facebook experience into a rewarding and profitable one instead of a pointless waste of time. This article should have given you the information to make Facebook one of your most effective marketing tools. If you take advantage of the things you’ve learned, you’ll be able to do incredible things.