Most people in America have a Facebook page. Although most use it for personal reasons, business owners are finding it helpful as well. Facebook allows you to pay to market on it and there are also free ways to market as well if you wish to learn how to. The following information is about Facebook marketing.

Contests are a good way to market and get new followers on Facebook. Offer up discounts and prizes in return for having your customers like your Facebook page. Show proof that you have awarded the prize after the contest ends.

It is important that your posts are always professional. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. If you stay professional, people will always view you that way.

Be sure to link all content published online back to your Facebook page. Even your blog should link to your Facebook page. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

See if Facebook advertisements are a good fit. Posting on your page only goes so far. Ads can reach further into your target market and draw customers to your page. They don’t cost too much, but they are effective.

Try very hard to make your Facebook page more unique and memorable than others. Add colors and pictures to your page. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.

Don’t neglect your existing audience. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. Your audience should feel respected. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

You can offer prizes for Facebook “likes”. These “likes” can bring new attention to the Facebook page. Offer an incentive for new people to like your page, something that others are not getting. You can make it a contest or you can make the gift for all. If you give them something they like, they will probably not hesitate to “like” you.

Now you know what it takes to market on Facebook. Since Facebook is not expensive to use, using the above tips should be easy. Get a leg up on the competition by starting your Facebook campaign today. Now that you have the tools, you are ready to get an edge on your competition.