Are you aware of what marketing online is all about? How much of that knowledge applies when it comes to Facebook? Have you not really delved into social media that much? No matter if you are new or an expert, these tips can help anyone.

Reply to people when they post on your page. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply right away, particularly if the posting included a complaint or customer service request.

It is important that all online content is linked back to your Facebook. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Make sure to respond to all comments and inquiries sent to your Facebook page. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Put a link up to your website should you have something on there that is relevant.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

The most important first step to Facebook marketing is to build a solid fan base. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. When you reach that goal, you get more followers from promotions.

Think about purchasing a Facebook ad. You can alter your ad to your customer base to maximize profit. You also can keep to a budget, allowing you to do as little or as much as you wish. You don’t have to make any commitments long-term, either. You can end the campaign whenever you like.

Be sure your posts are valuable. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.

Novices and pros have both learned a few things about Facebook marketing after reading this article. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Get your campaign started today by applying this advice.