There are no concrete rules to guarantee Facebook marketing success. All companies have an audience to target with specific desires, likes and dislikes. To get the most out of Facebook marketing, you need some guidance. Keep reading for some helpful information on marketing via Facebook.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. Keep an eye on your all and any twitter messages that contain your company handle. Make sure to respond to both positive and negative feedback.

Utilize custom tabs. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. When you run a contest, put it on its own tab, for instance.

Have a giveaway. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.

Include places in the body of your Facebook page. This will keep the interest of your audience for a longer period of time. Use contests or freebies to entice them to give you their contact information.

Make sure your followers can easily share your content on Facebook. You will want to share information with as many people as possible. Sharing and interaction is how Facebook thrives. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.

Now that you have read this article in full and understand what is being discussed, you have to make use of the knowledge you’ve gained. Take it and build a campaign which will take advantage of all Facebook has to offer. Get started now, and soon you’ll be seeing success.