Does your business have a Facebook page? Failure to effectively utilize Facebook could mean that you’re overlooking millions of leads. If you do, you should make sure to do everything right to reach those customers and avoid any behaviors that will annoy them. The following will help you to hone in on the best strategy for your company.

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. This should include monitoring the wall comments as well as @ messages concerning your company. Pay special attention to posts that express a complaint or a request for customer service.

Keep your page creative and different from other pages. Use many colors and images relating to your product. People are much more drawn to decorative pages than plain ones.

Never let spam overrun your page. You can use filters to help edit the page and monitor content when you are away. You and your page administer can use it to filter keywords of your choice.

Answer any questions and respond to comments on Facebook. Thank them for contacting you, and try to give helpful answers to their questions. If applicable, send a link to a pertinent article on your site.

Why not buy an advertising space on Facebook? One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You can work within a certain budget, doing as little or as much as you desire. Additionally, you don’t have to make a long-term commitment. You can end the campaign whenever you like.

If your business wasn’t previously on Facebook, you should be inspired to establish a presence now. You should have everything you need to get started, so there’s no more excuses for not getting on Facebook. Even if you’re already using Facebook, you can improve things. What you’ve just learned will help.