One of the best social media sites out there is Facebook. Millions of people sign up every day in addition to the millions who are already there. Therefor, it is a great tool for a business’ marketing strategy. Keep reading to discover how.

Hold Facebook contests. Free samples and discounts are another way to attract followers and get them to try your products. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Use a giveaway in order to drum up attention and interest on Facebook. Offer these free items to those who subscribe to your page. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.

You may wish to create a Facebook group rather than a Facebook page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

One important thing you have to do is to develop a Facebook fan base that’s solid. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. When you reach that goal, you get more followers from promotions.

Always keep your current customers in mind. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. A respected audience is a happy audience. Doing so creates brand evangelists that will spread the word to others.

As discussed, Facebook offers you unlimited sales potential through customer contact. This article sets the platform for your success with Facebook marketing. Go ahead and join Facebook today to begin your marketing.

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