What You Need To Learn About Facebook Marketing

By Karen White in Business Startup

You’ve probably heard how important Facebook marketing is to grow a business. If you are unaware of what it means for you, fear not. This article will break down all there is to know about Facebook marketing.

Always respond to comments written about you or to you on Facebook. This means checking you wall for questions or comments regularly. Respond to concerns, especially when it is a direct question or product concern.

TIP! Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. Take a look at your wall daily, and pay attention if someone tags you in a post.

Try a giveaway as a way to boost your Facebook marketing. Encourage people to subscribe by giving something away to some of them. Update your Facebook page with the winners, and repeat this any time you want more fans.

Facebook marketing involves making sure your page is memorable to users. You can make a colorful or photo-heavy page. People are much more drawn to decorative pages than plain ones.

Do not let spam overtake your page. You can use filters to help edit the page and monitor content when you are away. Keywords which you or a fellow administrator have chosen will be filtered out automatically.

TIP! Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

Facebook needs to be thought of as a place to share with people. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it as a marketing medium. Make sure that you incorporate professional posts about your product on your page. Traffic volume to Facebook pages tend to be quite high!

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

Sometimes, you need to post stuff about your brand other places besides your own page. Posting on another page gets attention. Just be sure you’re getting positive attention. Post on other pages if you have relevant or interesting information to add. Do not engage in spamming of any sort.

TIP! Offer an exclusive deal to those that “like” your page. Likes are something that can make your Facebook page popular.

After reading this article, you should know Facebook marketing is really nothing to be afraid of. Sign into Facebook and use what you learned. You will get the attention of your fans as soon as you get started. Start doing this right now!

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