Are you looking to compete with your biggest competitors? Do they use Facebook as a marketing tool and you want in on the fun? Would you like to one up your competitors? You’re going to need to put in some effort and find the right information.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is especially important to respond quickly to anyone who needs help or posts a complaint.

You must have an attention-getting page so that your page is set apart from the rest. High quality pictures and appealing colors are essential. These pages are more enticing.

Make a group rather than a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.

Improve the efficiency of your Facebook marketing interface through the use of custom tabs. Tabs will give you the opportunity to organize information on your page. For example, if you are holding a contest, you can include a tab for the contest information.

If you receive a “like” from someone, give them a special offer. Your page can get a great deal of attention when your page is liked. Think about something exclusive and free when someone likes your page. You can offer a discount on your products or even give a free item. If you give them something they desire, they’ll easily click “like” for your page.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Spend your money on more targeted Facebook ads.

Make a personality for your brand. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Be professional, but show some personality as well.

Facebook marketing can be a powerful way to beat the competition now that you know how to do it right. You may now even know more than they do! Use this advice to connect with the world.