Establishing an effective Facebook presence is an essential part of gaining new customers and retaining existing customers. But, prior to beginning your Facebook marketing campaign, you have to find out more about it. Read this handy article for useful information when creating your Facebook marketing campaign.

Engage your customers by replying to their posts as much as possible. You should monitor your wall regularly and also any related @ messages. Reply to them, especially if it is someone who needs customer service or has a complaint.

You should give a product or service away to get people interested. Give away a desirable product to get people excited. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

Answer all questions and comments sent to you via Facebook. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Never hesitate to share links within your Facebook page to address a visitors needs.

The most important first step to Facebook marketing is to build a solid fan base. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you hit that mark, your conversions will start happening rapidly.

Consider purchasing Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it. There are many budget tools to work with as well. Finally, there is no long-term commitment. You can end the campaign whenever you like.

As you can see, it is important to study the techniques of marketing via social media before starting your Facebook campaign. You now need to target these techniques towards your own audience. Use what you’ve learned here as the basis for launching a successful campaign.