Is your company using Facebook? If you’re stuck in the stone age and are not on social media, millions of digital natives have no way to find you. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Continue to read to learn about developing your Facebook marketing strategy.

Posts about your business should always be professional. Although social media tends to be a casual venue, your business must be presented professionally. Maintaining a professional tone will help build trust among your customer base.

A great way to interact with your subscribers is to respond to their comments on your wall. Keep an eye on your all and any twitter messages that contain your company handle. Reply to them, especially if it is someone who needs customer service or has a complaint.

You can get additional interest to your Facebook campaign when you use a giveaway. Try getting your customers to ‘like’ your site by giving them something for free. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

Use Facebook Offers to promote your special deals. Just get the offer all set up and change it to “Promoted Post.” If the offer is very good you can also promote it to those who are not fans.

Free giveaways are some of the best tactics for your marketing plan. This can be done if someone likes your page. The cost is low and the returns are high.

Try offering exclusives when people “like” your page. You can glean a lot of attention through Facebook likes. Try offering something exclusive and free to people for “liking” your page. It could also be something like a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

If your business isn’t on Facebook yet, you should now be inspired to get it there. You should have everything you need to get started, so there’s no more excuses for not getting on Facebook. Whether you are an old hand at Facebook marketing, or just a novice, there is always room for improvement. Apply the advice above, as they will make a real difference.