Nothing helps a business grow better than a solid marketing campaign, and Facebook is an excellent tool to do the job. This unique platform can be of great benefit to your business. Use this article to get some expert tips on how to market via Facebook.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. You will have to closely monitor your wall and watch for @ messages pertaining to you. It is especially important to respond quickly to anyone who needs help or posts a complaint.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. You only need to post the offer and then change it to Promoted Post on your wall. If it is a really good offer, you can even promote it to non-fans.

Custom Tabs

Custom tabs need to be used when creating a Facebook marketing page. Custom tabs let you optimize information on your page for visitors that betters your business. For example, if you are holding a contest, you can include a tab for the contest information.

You need a good fan base when you are using Facebook as a marketing strategy. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. The interest in your products will automatically start to skyrocket once that threshold is reached.

Offer an exclusive deal to those that “like” your page. You can glean a lot of attention through Facebook likes. It is appealing to users to get a free gift when they give a page a like. You can also enter them into a contest if they like your page. They will click very fast if there is something free in return.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Invest your marketing dollars in a targeted Facebook ad instead.

You need to promote your customers making decisions regarding your brand. People love feeling important and in-the-know. What better way to do so with your community than to get them involved in some basic decisions. When you want advice on topics to cover on your blog, just ask!

When you create your Facebook page, have a goal in mind. From a business standpoint, you should always be actively promoting yourself and your products on your page. Do you use your page to stay in touch with customers? Or perhaps it is so that they may contact you? There is a real difference between using your page to grow sales and using your page as a customer service tool.

When you’re trying to make your business do well, then you’re probably feeling quite a bit of pressure if you’re a marketer. Facebook is a great way to reach a huge customer base quickly and efficiently. Give yourself the edge over your competition by implementing what you’ve just learned.

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