It is quite likely that your relatives are on Facebook. A few of your older relatives may be on there, too. But are those who buy from you on Facebook? If you feel confident they are, then marketing on Facebook could be a good choice for your business.
Contests are a good way to market and get new followers on Facebook. Provide people with prizes and discounts for liking your page. Follow through and actually award a prize or you will appear dishonest.
Organize some sort of giveaway to gain attention on your Facebook page. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Make your winners viewable to maintain the legitimacy of your contest.
Facebook lets you share content. It’s for more than sharing photos and playing games. Realize this. Cross promote information between your official website, blog and Facebook. You’ll find that Facebook tends to drive a lot of traffic!
Be sure and answer all questions that people post on your Facebook page. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Share links to articles if they answer questions posed on your site.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Your customers often come and go at random and will not be following posts. Try making your ads on Facebook.
Your posts need to be interesting and useful. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
Give your followers something to sign up for. You can provide incentives for people to do so, which will make communication easier going forward. You can hold a contest or a spot for them to put their information in.
One way to entice people to follow you is to only show content to those who are following you. If any of your content is hidden, people will follow you in order to view it. Don’t hide too much of your site, as search engines won’t be able to crawl anything that is hidden.
More than likely you use Facebook, so you know pretty much what a potential customer will see. These tips and your knowledge can help you build a successful campaign. You will see a correlation between increased profits and effort put in.