Many, many people use Facebook. It can be used to promote and market your business. Facebook offers some paid marketing options, but there are also some free things you can do to market your business on this popular site. Whichever option you use, the tips given here can help you.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Your Twitter page and other pages can be linked straight to your Facebook account.

You must not forget your current customer base. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. You should ensure that your audience feels appreciated. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

Buy a Facebook ad. You can target it by sex, age, geographical location and even likes. You can work within a certain budget, doing as little or as much as you desire. A long-term commitment need not be made. Your ad can be taken down at any time.

Free giveaways are some of the best tactics for your marketing plan. People like free stuff and may life your page for a chance to win something. This technique will increase your visibility without the necessity of spending much money.

Make sure to give someone incentive if they “like” your page. These “likes” can bring new attention to the Facebook page. You can give away coupons for your product or maybe free samples. You can make it a contest or you can make the gift for all. If you provide the chance to get something valuable, they will not hesitate to click the button.

You now have a good bit of information to use in your marketing campaign on Facebook. Facebook requires no investment of money, so it is simple to get started. The only way to best your competition is to start planning. Of course, your competition has probably found this advice, too, so don’t lose any time.

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