Establishing an effective Facebook presence is an essential part of gaining new customers and retaining existing customers. Prior to starting your campaign you need to be fully aware of the ins and outs of Facebook marketing. This article will show you the way.

In order to know what your fans are looking for, frequently interact with them. Take everything that is posted into consideration. Many successful businesses have gotten several marketing ideas from the public. Your fans are the reason for your success, so never make the mistake of ignoring them.

Link all of your content to your Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Always take the time to answer any questions and address any comments made to you through Facebook. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Do not leave out people that are already fans. Some marketers focus on getting new subscribers instead of taking care of their exist audience. For a great marketing campaign, you should respect and appreciate your followers. This will help them engage themselves in your brand.

Be sure your posts are valuable. Your followers must be able to benefit form every single post that you make. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.

Now you should understand what it takes to have a successful campaign. Remember to keep your target audience in mind when developing your campaign. Use what you learned here and your campaign will have a higher chance of success.

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