Facebook Marketing: Social Media Darling Or Devil?

Are you looking to compete with your biggest competitors? Are they using Facebook to market? Maybe you should too! Would you be interested in out-marketing them on Facebook? This will take some real effort and education, and you can get the latter right here.

It is important that all online content is linked back to your Facebook. If you write a blog, make sure that new posts appear on Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

TIP! Generate some attention for your Facebook campaign by organizing a giveaway. Give away a desirable product to get people excited.

Facebook needs to be thought of as a place to share with people. Facebook does not only relate to everyday chit chat, but it is also an important content format. Create your content with this in mind. Cross promote information between your official website, blog and Facebook. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

You may wish to create a Facebook group rather than a Facebook page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You can also use a group and a page to give updates and allow users to share content.

Don’t forget to discuss your business on other Facebook pages. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Make sure you’re seeking the right kind of attention. If you feel like you have worthwhile things to say, you should post on other pages. Avoid spamming at all costs.

TIP! Facebook Offers is a great way to promote freebies and contests you offer on your site. Once the offer is ready, change it on your wall so it shows as a Promoted Post.

One of the best marketing tactics is to hold a giveaway. Offer a contest or a giveaway to your current customers. This doesn’t cost much and has the potential to build a significant following for your brand.

One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. People will want to get to that information, so they will click Like. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.

All your content needs to be “Share”-able. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Sharing and interacting with others is the center of Facebook. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.

TIP! Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

Now that you have all this valuable knowledge at your disposal, there is no real reason why your Facebook campaigns can’t be better than those of your competitors. You can help them understand the way to success now! Try out the tips you’ve received and see how much more of an impact your Facebook efforts can make.

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