Facebook Marketing For Beginners: How To Make The Most Of Social Media

By Karen White in Business Startup

You probably have many relatives on Facebook. Chances are your parents or even your grandparents are on Facebook as well. You need to determine if your customer base uses Facebook. Probably so. Keep reading to find out how to market to them.

Regular interaction is key. Pay attention to what people are posting on your page. You may be able to use their tips in the future. Don’t forget that your fan base is what has helped you get to where you are now.

TIP! Buy a Facebook ad. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. Monitor your wall daily and make sure to respond to people within 12 hours. Respond to concerns, especially when it is a direct question or product concern.

Facebook Offers can help you get the word out about a giveaway. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If it’s a good deal, you can give it to people that do not even like your page yet.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

TIP! Hide some of your page’s content from those who haven’t Liked the page yet. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register.

Sometimes, you need to post stuff about your brand other places besides your own page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Remember that the comments you leave on another page should be professional in nature. If you feel like you have worthwhile things to say, you should post on other pages. Spamming is something you should never do.

One of the best marketing tactics is to hold a giveaway. Have customers like your Facebook page and give them something for it. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.

You probably have a Facebook page and know what it takes to market there. These tips will keep your customers on edge with new product offerings for your company. You’ll get more profit if you try harder.

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