Communicating with your target audience is a good example of how to use Facebook. Social media websites are growing in popularity since people love to communicate with others. Use the power of Facebook to target potential customers and promote your business’ products.

Communicate with fans on a regular basis. Be aware of whatever people post on your page. The public has often provided marketing inspiration to numerous businesses. Give your fans the attention they deserve because they made you the success that you are.

When using Facebook to market your business, always remember to post in a professional manner. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. When you use a professional tone on Facebook, people will trust you and your company.

Engage your customers by replying to their posts as much as possible. This means checking you wall for questions or comments regularly. Respond to concerns, especially when it is a direct question or product concern.

Use a contest to build talk about your brand. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Announce winners on your page and repeat as necessary.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, link a summary of your blog onto Facebook if you have one. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Use custom tabs to make your page stand out. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For instance, when you have a contest going on, make a tab for just content info.

Target advertisements directly to your customers by using the “custom audiences” tool. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

Before you do anything else, you must build your audience. Wait until you have a decent number of fans before you invest a lot of money in marketing. This will allow you to market to a larger audience so that your expenses do not go to waste.

Do you want to turn social media into a marketing success? Millions are using Facebook, so you need to use it to market to them. Utilize the advice in this piece and expand your audience and your reach.