Facebook offers many communication opportunities with customers. Social media outlets are continuing to increase in popularity, largely because people enjoy communication. You can use Facebook to get the word our about your business and what it offers.

Having contests are great for increasing your fan base on Facebook, so try to do that. When a person likes your page, they can enter a drawing to win a great prize. Show proof that you have awarded the prize after the contest ends.

Don’t let your Facebook page become overrun with spam. Look for the filters that allow you to easily remove it. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.

Try developing a group rather than a page. A Facebook group allows users to have their own community. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

Answer any questions and respond to comments on Facebook. Show that you appreciate their questions and comments, and give helpful responses. Put a link up to your website should you have something on there that is relevant.

Make your Facebook marketing page more efficient by using the custom tab options. The tabs let you organize your page information to make it easier for customers to navigate. For instance, when you have a contest going on, make a tab for just content info.

Be aware of when it is appropriate to post on other Facebook pages. By doing this, you’ll be able to gain the attention of people who may not know about your page. Make sure it’s the kind of attention you want. Only post to another page when it is valuable content. Don’t spam other pages.

In return for a “Like”, provide an exclusive reward. Likes can draw new attention to your page. It is appealing to users to get a free gift when they give a page a like. This will grab people’s attention rather than asking them to like the page. Making it lucrative can work well for you.

You can have a place for people to sign up right on your Facebook. Give away something to provide incentive for folks to do so. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.

Do what you can to add a personality to your brand. You don’t want your brand to be viewed as stale or stuffy. Show some personality, but try to make sure you are always professional.

Are you ready to take advantage of social media and use it to help grow your business? Facebook can be a powerful marketing tool because of its enormous popularity. Use these tips to connect with a larger audience.