The most successful marketers know the importance of staying in tune with the latest trends. Use this popular social media platform to your advantage! Read these tips to learn what it takes to make a successful marketing campaign using this site.

Having contests are great for increasing your fan base on Facebook, so try to do that. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

You posts should always be professional when you are using Facebook marketing. Although social media tends to be a casual venue, your business must be presented professionally. When you use a professional tone on Facebook, people will trust you and your company.

You may want to buy an advertisement on Facebook. They can be customized to target folks of given ages or gender categories. You can use your own budget, doing as little or as much as you want to do. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. Your ad can be stopped any time.

Hold a giveaway to entice customers. Offer a free gift to people who opt in to your newsletter or like your social media pages. You do not need invest much money, but you can increase your base of potential customers.

If you receive a “like” from someone, give them a special offer. A page with many likes will get more attention. Make it worthwhile to like your page. It could be a sweepstakes prize or something offered to everyone. If they want the item you’re giving away, they won’t mind subscribing to your page.

Don’t assume Facebook is the best place for you to market your business. It’s very popular but not necessarily good for reaching certain target audiences. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.

Instead of having the mindset that Facebook is ineffective, you should figure out what it can do to help you. Since Facebook has such a diverse group of users, the marketing potential is truly unlimited. Use the advice in the article above for great results.