Easy Tips To Market Your Business Using Facebook

By Karen White in Business Startup

Are you advertising on Facebook? If not, you are neglecting lots of potential customers. If it is, you need to make sure you’re doing all the right things to reach those clients and avoiding behaviors that annoy them. Keep reading in order to find out how to develop a good marketing strategy on Facebook.

Facebook marketing involves making sure your page is memorable to users. You can make a colorful or photo-heavy page. Most users on Facebook are visual.

TIP! A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. That means monitoring your wall and also any @ messages about your company (for example, @Nestle).

Look into a Facebook advertisement to sell your product. You are able to customize your ad so that only one gender or a certain age group can see it. You may also use a given budget and do a lot or a little as you can manage. You don’t have to make any commitments long-term, either. You are able to discontinue your ad at any time.

Try holding a giveaway. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. You do not need invest much money, but you can increase your base of potential customers.

Try offering exclusives when people “like” your page. Your page can get a great deal of attention when your page is liked. Send something free to a client if they go to your page and like it. You could give it out to everyone or just have one winner. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

TIP! If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Just get the offer all set up and change it to “Promoted Post.

See if you can post things to your Facebook page that allow people to sign up for offers from you. You can even use a promotion or giveaway as incentive to garner new followers. Use this to hold sweepstakes or offer coupons.

Avoid sending updates that aren’t related to you or your business. Only talk about stuff that will interest your target audience. Try using your personal account to share personal project updates.

Now that you have read this article you should be ready to create a Facebook page for your business. With the benefit of the information provided in this article, you should feel more confident about moving forward. Even if you have had a Facebook page for awhile, there is always room for improvement. What you’ve just learned will help.

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