Excellent Advice And Tips About Facebook Marketing

By Karen White in Business Startup

When thinking about marketing online, not many tools are as useful as Facebook can be. There are so many people using Facebook, it just makes sense to use it as a marketing tool. If you want to get your business the exposure it deserves, then the following article will get you started.

Talk with your fans often to get their feedback on your products. Pay close attention to your followers and what they want. Successful businesses often get their best ideas from potential customers. Your fans are your customers, so always listen to them.

TIP! You can quickly expand your viewers on Facebook by holding a competition. You could throw a photo contest, for instance, with customers using your product in unusual ways.

Make sure any content you publish is linked through your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

Have you looked into using custom tabs on your Facebook page? The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For example, a contest can have its own tab so that it stands out.

Remember the customers you already have. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This leads to engagement of your customers who can then spread the word to others.

TIP! An ideal way to encourage fans is to always reply to their wall postings. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name.

Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.

Give your audience spots to sign up on the Facebook page. You can even use a promotion or giveaway as incentive to garner new followers. Contests are a sure-fire way to get people excited and interested in your page.

Social Media

TIP! Make sure that all content you publish online is at least linked to from your Facebook. If your site has a blog, include a summary and then link the posts automatically via your Facebook.

Don’t think that Facebook is the only place that people go for social media purposes. This network is extremely popular, but some age groups or subcultures prefer other sites. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.

A great way to turn visitors into subscribers to to make some content available only to those who subscribe. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.

In conclusion, many businesses nowadays are reaching out to new potential customers through Facebook. If you use it the right way, you can get people interested in your business. Take what you’ve learned here and watch your sales figures climb sky high.

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