A lot of people see Facebook as a mindless time-wasting site. However, it’s a great tool to use if you’re going to be using it for marketing purposes. There are millions of users on Facebook – all potential customers. Learn how below.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. When it is someone complaining, you must reply immediately.

Consider establishing a Facebook group instead of or in addition to your page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Utilize custom tabs. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, if you have contests, you can create a contest tab with information about them.

In exchange for a “like”, give your visitor a reward. Having a lot of likes brings attention to your page. Consider offering people something free and exclusive if they like your page. It could be something everyone gets or even a sweepstakes. People find it easy to click if the offer is for an appealing item they would like.

You can have a place for people to sign up right on your Facebook. If you provide an incentive for registering, you are likely to gain more interested followers. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.

Social Media

Do not assume that Facebook is your best option for social media marketing. It’s very popular but not necessarily good for reaching certain target audiences. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.

Never share updates that don’t relate to your field. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Post anything of a personal nature using your individual Facebook profile.

Use Facebook as a marketing tool for your company. This article should show you that Facebook marketing can change the face of your business. You will be amazed at what you can do if you use what you have learned.