There are untold numbers of Facebook users. You probably have some experience with it yourself. If you own a business, you need to be aware of how to reach all those people so that you can harness an entirely new customer base. Here are some useful tips for using Facebook to market your business.
Contests are a good way to market and get new followers on Facebook. Prizes will open the eyes of potential customers out there. Show proof that you have awarded the prize after the contest ends.
Generate some attention for your Facebook campaign by organizing a giveaway. You ought to urge customers to sign up by providing freebies to certain subscribers. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
It is important that your published online content is linked to your Facebook account. If you have a blog on your site, have a summary and link post automatically on your Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Facebook Offers can help you get the word out about a giveaway. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If your offer is really good, you can consider opening it up to non-fans.
If you want to only target current customers, use “custom audiences”. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.
You need to know when you should post about your products on your page. Posting on another page gets attention. Be sure it is positive attention, though. Only post things that are worthy of posting. Avoid spamming because this will just annoy people.
Develop discussions on your page to increase exposure. Folks like feeling as though they are part of the process. Give your followers the power to make some simple decisions. For example, if you blog, you can ask them what kind of posts would interest them.
If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. It is easy to update anyone who “likes” you on Facebook on anything happening with your business.
WIth all of these tips, you’re more than ready to begin Facebook marketing. As you get more comfortable using the tips outlined here, you will find that Facebook marketing really isn’t hard at all. You are going to be pleasantly surprised at the successful results.