Social media’s popularity makes Facebook a great place to market your company. There are many things that you will need to know before creating your page. The following tips can help set you up to do this properly.

Create a Facebook ad. Your products or service will only receive so much promotion from your normal postings. Purchase Facebook ads to expand your business. They generally do not cost a lot, and they can help you a lot.

Never ignore comments and questions on your Facebook page. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

One important thing you have to do is to develop a Facebook fan base that’s solid. Do not invest in promotions until you have a strong base with thousands of followers. When you hit that mark, your conversions will start happening rapidly.

Do not talk about things that you cannot connect with your brand. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Post anything of a personal nature using your individual Facebook profile.

You need to invest time and effort into your Facebook marketing campaign. Facebook is truly a major deal, and it takes hard work to use it effectively for marketing. You will never find success if you use someone that is already really busy to update your Facebook page. Put some real resources behind your efforts if you want to get a lot out of everything.

Try finding thoughtful leadership opportunities. You can do much on Facebook to become a leader in a niche. Be looking for all opportunities you can find to post comments using your expertise. It will help you increase brand recognition.

Make sure that your Facebook page has professional photos. These photos need to have something to do with your business. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.

Try to respond to all of the communications you receive. You will probably get messages in two ways: on your wall and in your inbox. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.

Clearly, it does not have to be hard to use Facebook for marketing your business. The key is to have patience and know that the process takes time. Over time, you will see the efforts of your marketing techniques shine through.