Most people these days use Facebook for one thing or another. However, it can also be used for business marketing. There are paid marketing options available, but you can also do some things for free. Whichever option you use, the tips given here can help you.

Contests can be used to your advantage. When a person likes your page, they can enter a drawing to win a great prize. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Use a giveaway in order to drum up attention and interest on Facebook. Give away a desirable product to get people excited. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Be sure to link all content published online back to your Facebook page. If you have a blog on your site, have a summary and link post automatically on your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

Don’t forget the people that are already subscribed to your page. There are people that just want likes and then they forget about existing fans. If you want to do well with Facebook marketing you are going to have to respect your audience. This will help fortify your brand and personality.

Think about purchasing a Facebook ad. Your ad can be customized so that people in a specific age group or gender can see it. You can also work within a budget and do as much or as little as you would like. Also, there is not any long-running commitment involved. Your ad can be stopped any time.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. This is because customers are random so they likely will not follow daily posts. Instead, turn to Facebook targeted ads to reach new customers.

Make sure your followers can easily share your content on Facebook. If you’re offering people information that they find valuable then you may have people that are ready to share that information with others. Sharing and interaction is how Facebook thrives. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.

Now you know what it takes to market on Facebook. Since Facebook doesn’t cost anything to use, you have nothing to lose if you want to test out what was learned above. Start your campaign as soon as possible to get your name out there. But you never know, perhaps they are reading this article as well so why delay things further?