Do you have a large number of family and friends who are already using Facebook? Maybe your mother and grandmother are too. After knowing that, you’re probably wondering if your potential customers are using Facebook. If you think so, marketing on Facebook might be right for you.
Try a giveaway as a way to boost your Facebook marketing. Encourage your visitors to join your page in order to be eligible for some free products. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
Use custom tabs to make your page stand out. This organizes your information and keeps your site professional. When you run a contest, put it on its own tab, for instance.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Chose what you share as an update carefully. If you don’t share content that has value, you won’t keep fans very long. Your updates ought to be entertaining, helpful and educational. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Your customers often come and go at random and will not be following posts. Instead, pay for Facebook ads that target customers for you.
It can be a little rough in the beginning of your marketing efforts. Incorporate a Facebook button onto your page. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. Once they like your Facebook page, you can give updates on your business.
Work hard to keep your Facebook fans informed. This does not mean posting 5 times a day, but it does mean regular updates. Ensure your updates contain excellent information your customers will love.
Don’t forget why you created a Facebook page. Don’t just get one so you can say you have one. Is it being used to speak with other people? Or do you want them to be communicating to you? Facebook pages can help you sell more products or they can help you increase communication with your customers; it’s all about bringing in new people.
Use your own experiences on Facebook to help you determine what your customers want. Just use the tips in this article along with your own know-how to craft a campaign which blows your customers’ socks off. Put a lot of effort into Facebook if you want to reap the benefits.
